The quality of the video sucks, but you’ll get the idea:
I don’t know whether to be offended or turned on. *grin*
But seriously, instead of showing people who look like models or soap opera actors, why not market straight at the disenfranchised geek subculture?
Most of the people that dating sites show in their ads look like they would have no problem attracting members of the opposite sex (of course, they could have hidden personality pathology that requires medication to control….like that one very attractive woman who has the crazy eyes…you know which one I’m talking about).
I’ve seen spoofs of ads featuring World of Warcraft characters and other geeky types. But why not market to these folks directly? It is a delicate balance to be sure. You have to understand the subculture well-enough to be able to gently rib without overtly offending.
I think this ad approaches that pretty well. And if anyone finds a better copy to link to, let me know.
